Social Media Marketing

Twitter Advertising

Fri, 01 May 2009 17:49:25 -0400

There is a new site dedicated to Twitter Advertising that just launched.

Jack Loechner / MediaPost:Online Ad Spending To Follow Video and Social Networking — According to...

Fri, 01 May 2009 09:29:04 -0400

Jack Loechner / MediaPost:
Online Ad Spending To Follow Video and Social Networking — According to a new report on the Global Online Media Landscape by The Nielsen Company Online, engagement by Internet users is deepening, in part a result of a shift toward video content and social networking as popular online subcategories.

Cari Tuna / Wall Street Journal:Corporate Blogs and ‘Tweets’ Must Keep SEC in Mind — Social Media...

Mon, 27 Apr 2009 13:22:47 -0400

Cari Tuna / Wall Street Journal:
Corporate Blogs and ‘Tweets’ Must Keep SEC in Mind — Social Media Offer Immediacy and Spontaneity to Communications but Risk Running Afoul of Regulations — An eBay Inc. effort to broaden communication through the popular Twitter Web-messaging service highlights the hurdles facing corporate users of online social media.

Jon Swartz / USA Today:MySpace shake-up: Upper hand is elusive in social-media arena — SAN...

Fri, 24 Apr 2009 15:18:14 -0400

Jon Swartz / USA Today:
MySpace shake-up: Upper hand is elusive in social-media arena — SAN FRANCISCO — The resignation of MySpace CEO Chris DeWolfe late Wednesday underscores the unrelenting pressure it and its rivals face in a down economy: turning their popular social-networking sites into money-making ventures.

Nat Ives / AdAge:‘Us Weekly’ Sells Facebook Fan Page Ad to State Farm — Social Network...

Thu, 23 Apr 2009 16:17:13 -0400

Nat Ives / AdAge:
‘Us Weekly’ Sells Facebook Fan Page Ad to State Farm — Social Network Doesn’t Get Any Revenue From Deal — NEW YORK (AdAge.com) — Us Weekly has sold sponsorship of its new Facebook profile to State Farm in what appears to be a first for a media company on the social network website, as well as a first for a company’s fan page.

Alice Marwick / tiara.org:Foursquare, Locative Media, and Prescriptive Social Software - Part One ...

Thu, 23 Apr 2009 14:17:10 -0400

Alice Marwick / tiara.org:
Foursquare, Locative Media, and Prescriptive Social Software - Part One — Today I went to a local coffee shop to eat soup and read my 40+ pages of notes (so far) on what is supposed to be a 10 page chapter of my dissertation. I’m a frequent user of the iPhone app created by foursquare …

Tameka Kee / paidContent.org:Fox News Gets Its Own Citizen Journalism Arm: uReport On MySpace — ...

Mon, 20 Apr 2009 16:11:59 -0400

Tameka Kee / paidContent.org:
Fox News Gets Its Own Citizen Journalism Arm: uReport On MySpace — Social media platforms have quickly become sources of breaking news, and mainstream news outlets are trying to plug into them to stay relevant. Fox News is the latest organization willing to test the newsgathering skills …

Stephanie Clifford / New York Times:Tweeting Becomes a Summer Job Opportunity — JOB TITLE,...

Mon, 20 Apr 2009 16:11:59 -0400

Stephanie Clifford / New York Times:
Tweeting Becomes a Summer Job Opportunity — JOB TITLE, TRANSLATED A summer intern who uses Twitter. — JOB CATEGORY Hot pizza/social media — SALARY Competitive (with other Twitterers). — JOB PURPOSE To attend advertising shoots, product meetings and other corporate events.

Marshall Kirkpatrick / ReadWriteWeb:A Better Calling Card: Twitter Challenges Facebook Connect — ...

Fri, 17 Apr 2009 22:02:12 -0400

Marshall Kirkpatrick / ReadWriteWeb:
A Better Calling Card: Twitter Challenges Facebook Connect — In the old days, self-important people use to carry calling cards. Now we have Twitter, Facebook and other social media sites to turn us all into mini-celebrities. So what’s the new calling card online?

Adrian Covert / Gizmodo:Sidekick LX 2009 is a Lean, Mean Twittering Machine (With a Better Screen) ...

Fri, 17 Apr 2009 06:01:31 -0400

Adrian Covert / Gizmodo:
Sidekick LX 2009 is a Lean, Mean Twittering Machine (With a Better Screen) — T-Mobile’s new Sidekick LX 2009 isn’t a radical new departure from past models, but it brings a beautiful, 3.2-inch, 854x480 screen to the table along with Twitter integration. It’s also the slimmest Sidekick to date.

Frederic Lardinois / ReadWriteWeb:Domino’s: How One YouTube Video Can Ruin a Brand — In...

Thu, 16 Apr 2009 19:00:38 -0400

Frederic Lardinois / ReadWriteWeb:
Domino’s: How One YouTube Video Can Ruin a Brand — In terms of its social media presence, Domino’s Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile. What Domino’s could not plan for, however, was that two of its employees …

Stephanie Clifford / New York Times:Video Prank at Domino’s Taints Brand — When two...

Thu, 16 Apr 2009 12:00:19 -0400

Stephanie Clifford / New York Times:
Video Prank at Domino’s Taints Brand — When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online. In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted viewers, and a major company facing a public relations crisis.

Tameka Kee / paidContent.org:Dominos Pranksters Done In By Crowdsourcing — Teens have long used...

Tue, 14 Apr 2009 15:56:06 -0400

Tameka Kee / paidContent.org:
Dominos Pranksters Done In By Crowdsourcing — Teens have long used YouTube to post videos of themselves doing gags, but in the case of some Dominos employees from North Carolina, uploading clips cost them their jobs in less than a day thanks to the viral power of social media.

Sarah Perez / ReadWriteWeb:Twitter Leads to Immorality? C’mon! — Yesterday we heard Fox...

Tue, 14 Apr 2009 13:56:04 -0400

Sarah Perez / ReadWriteWeb:
Twitter Leads to Immorality? C’mon! — Yesterday we heard Fox News reporting that Facebook may be responsible for lower GPA scores and now today a new study comes to light claiming that rapid-fire media - like that of Twitter for instance - can actually impact our moral compass.

Anthony Ha / VentureBeat:Cooliris raises $15M for (improved) 3D wall — Cooliris is launching a...

Mon, 13 Apr 2009 00:52:38 -0400

Anthony Ha / VentureBeat:
Cooliris raises $15M for (improved) 3D wall — Cooliris is launching a new version of its 3D wall today, one that makes it easier to explore images and other media on the web, on social networking sites, and now, even on your computer desktop. The Palo Alto, Calif. company is also announcing …

Brian Solis / TechCrunch:Can the Statusphere Save Journalism? — Recently, I enjoyed a refreshing...

Sat, 11 Apr 2009 17:38:58 -0400

Brian Solis / TechCrunch:
Can the Statusphere Save Journalism? — Recently, I enjoyed a refreshing and invigorating dinner with Walt Mossberg. While we casually discussed our most current endeavors and experiences, the discussion shifted to deep conversation about the future of journalism in the era of socialized media …

VentureBeat:Ditched by potential parents, Digg grows up on its own — When it comes to web 2.0...

Fri, 10 Apr 2009 18:32:23 -0400

VentureBeat:
Ditched by potential parents, Digg grows up on its own — When it comes to web 2.0 startups, the social news site Digg is like an old man. Launched in 2004, it quickly exploded on to the scene and became both a web and media darling in relatively short order.

Tim Bradshaw / Financial Times:Dotcom veterans in Twitter ‘brains trust’ — Some of the best-known...

Thu, 09 Apr 2009 07:28:43 -0400

Tim Bradshaw / Financial Times:
Dotcom veterans in Twitter ‘brains trust’ — Some of the best-known names in the London dotcom world are joining forces to cash in on the popularity of Twitter, the rapidly growing social network. — Twitter Partners said that it will help brands, media companies and celebrities to monitor …

Social Media Marketing

Tue, 07 Apr 2009 09:29:23 -0400

IZEA launched a new site today focuses on social media marketing. The wordpress power site allows visitors to leave comments throughout the community section and incorporates a robust blog that looks to be updated frequality. Visitors are able to leanr about sponsored conversations and download a free report.

Steve Gillmor / TechCrunchIT:Only the Beginning — On Friday the FriendFeed founders Bret Taylor...

Mon, 06 Apr 2009 08:37:09 -0400

Steve Gillmor / TechCrunchIT:
Only the Beginning — On Friday the FriendFeed founders Bret Taylor and Paul Buchheit debuted a radical redesign of the product for about 15 journalists, technologists, and Robert Scoble. We were asked not to discuss the details until Monday morning at 9AM Pacific.