Social Media Marketing - Nat Ives / AdAge: ‘Us Weekly’ Sells Facebook Fan...

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Nat Ives / AdAge:
‘Us Weekly’ Sells Facebook Fan Page Ad to State Farm — Social Network Doesn’t Get Any Revenue From Deal — NEW YORK (AdAge.com) — Us Weekly has sold sponsorship of its new Facebook profile to State Farm in what appears to be a first for a media company on the social network website, as well as a first for a company’s fan page.