Jenna Wortham / Bits: Baby Boomers, Luddites? Not...

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Jenna Wortham / Bits:
Baby Boomers, Luddites? Not So Fast. — It’s probably safe to say that Whopper Sacrifice, Burger King’s impish Facebook campaign that offered users free burgers in exchange for dropping 10 friends, wasn’t aimed at retirees. But maybe it should have been.