Social Media Marketing

David Gelles / Financial Times:
Advertisers brace for online viral marketing curbs  — Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon.  — Revised guidelines on endorsements and testimonials …

Eliot Van Buskirk / Epicenter:
MySpace Music: What Went Wrong, and What’s Being Done About It  — The launch of MySpace Music six months ago was supposed to herald a new era, with the four major labels at long last embracing social media as a disruptive force of good and developing a business model which didn’t repulse their customers.

Abbey Klaassen / AdAge:
Using Social Media to Listen to Consumers  — A Vocal Few Don’t Represent the Majority but Could Signify a Larger Issue  — NEW YORK (AdAge.com) — If the social-media sphere attacks your brand, do “real people” hear the screams?  Not likely, according to surveys that indicate marketers …

Telegraph:
University offers social media degree about Facebook Twitter and Bebo  — A university is to offer a master’s degree teaching students about social networking sites like Facebook, Twitter and Bebo.  — The £4,400 MA in Social Media will also explain how to set up blogs and publish podcasts.

Mark Walsh / MediaPost:
FDA Official Tells Blogger That Pharma Social Media OK  — With all kinds of marketers dabbling with the likes of Facebook, Twitter, and YouTube, one group of advertisers reluctant to join the social media fray has been big pharmaceutical companies.  That’s mainly because of concerns …

Grant Gross / PC World:
Privacy Group: Facebook Principles Still Lacking  — Facebook’s recent decision to back off proposed changes in its terms of service still leaves the social-media site with a “huge loophole” in privacy protections, a privacy group said Tuesday.  — Facebook’s new proposed policies still allow …

eMarketer:
Marketers Moving to Social Media  — Let’s talk about budgets.  — It took a while.  — Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away.  They either didn’t understand how to join the conversations—without sounding like shills …

Elizabeth Holmes / Digits:
Business Week Jumps on Twitter Bandwagon  — Business Week is syncing the comments on its social-networking site to Twitter, making it among the first major media companies to harness the popularity of the microblogging service.  — Business Exchange is the community site Business Week launched …

Peter Hershberg / AdAge:
Facebook May Be Traffic Driver, but Won’t Reap Search Dollars  — Why Social Media Is Complementary to SEM  — I’m a big believer in the notion that search marketing and social-media marketing go hand in hand with one another.  I’ve seen firsthand how they interact on search results pages …