May 2009
Twitter Advertising
There is a new site dedicated to Twitter Advertising that just launched.
Jack Loechner / MediaPost: Online Ad Spending To Follow Video and Social Networking — According to a new report on the Global Online Media Landscape by The Nielsen Company Online, engagement by Internet users is deepening, in part a result of a shift toward video content and social networking as popular online subcategories.
April 2009
Cari Tuna / Wall Street Journal: Corporate Blogs and ‘Tweets’ Must Keep SEC in Mind — Social Media Offer Immediacy and Spontaneity to Communications but Risk Running Afoul of Regulations — An eBay Inc. effort to broaden communication through the popular Twitter Web-messaging service highlights the hurdles facing corporate users of online social media.
Jon Swartz / USA Today: MySpace shake-up: Upper hand is elusive in social-media arena — SAN FRANCISCO — The resignation of MySpace CEO Chris DeWolfe late Wednesday underscores the unrelenting pressure it and its rivals face in a down economy: turning their popular social-networking sites into money-making ventures.
Nat Ives / AdAge: ‘Us Weekly’ Sells Facebook Fan Page Ad to State Farm — Social Network Doesn’t Get Any Revenue From Deal — NEW YORK (AdAge.com) — Us Weekly has sold sponsorship of its new Facebook profile to State Farm in what appears to be a first for a media company on the social network website, as well as a first for a company’s fan page.
Alice Marwick / tiara.org: Foursquare, Locative Media, and Prescriptive Social Software - Part One — Today I went to a local coffee shop to eat soup and read my 40+ pages of notes (so far) on what is supposed to be a 10 page chapter of my dissertation. I’m a frequent user of the iPhone app created by foursquare …
Stephanie Clifford / New York Times: Tweeting Becomes a Summer Job Opportunity — JOB TITLE, TRANSLATED A summer intern who uses Twitter. — JOB CATEGORY Hot pizza/social media — SALARY Competitive (with other Twitterers). — JOB PURPOSE To attend advertising shoots, product meetings and other corporate events.
Tameka Kee / paidContent.org: Fox News Gets Its Own Citizen Journalism Arm: uReport On MySpace — Social media platforms have quickly become sources of breaking news, and mainstream news outlets are trying to plug into them to stay relevant. Fox News is the latest organization willing to test the newsgathering skills …
Marshall Kirkpatrick / ReadWriteWeb: A Better Calling Card: Twitter Challenges Facebook Connect — In the old days, self-important people use to carry calling cards. Now we have Twitter, Facebook and other social media sites to turn us all into mini-celebrities. So what’s the new calling card online?
Adrian Covert / Gizmodo: Sidekick LX 2009 is a Lean, Mean Twittering Machine (With a Better Screen) — T-Mobile’s new Sidekick LX 2009 isn’t a radical new departure from past models, but it brings a beautiful, 3.2-inch, 854x480 screen to the table along with Twitter integration. It’s also the slimmest Sidekick to date.
Frederic Lardinois / ReadWriteWeb: Domino’s: How One YouTube Video Can Ruin a Brand — In terms of its social media presence, Domino’s Pizza gets a lot of things right. It has a YouTube Channel, a Twitter account, and both a Facebook and MySpace profile. What Domino’s could not plan for, however, was that two of its employees …
Stephanie Clifford / New York Times: Video Prank at Domino’s Taints Brand — When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online. In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted viewers, and a major company facing a public relations crisis.
Tameka Kee / paidContent.org: Dominos Pranksters Done In By Crowdsourcing — Teens have long used YouTube to post videos of themselves doing gags, but in the case of some Dominos employees from North Carolina, uploading clips cost them their jobs in less than a day thanks to the viral power of social media.
Sarah Perez / ReadWriteWeb: Twitter Leads to Immorality? C’mon! — Yesterday we heard Fox News reporting that Facebook may be responsible for lower GPA scores and now today a new study comes to light claiming that rapid-fire media - like that of Twitter for instance - can actually impact our moral compass.
Anthony Ha / VentureBeat: Cooliris raises $15M for (improved) 3D wall — Cooliris is launching a new version of its 3D wall today, one that makes it easier to explore images and other media on the web, on social networking sites, and now, even on your computer desktop. The Palo Alto, Calif. company is also announcing …
Brian Solis / TechCrunch: Can the Statusphere Save Journalism? — Recently, I enjoyed a refreshing and invigorating dinner with Walt Mossberg. While we casually discussed our most current endeavors and experiences, the discussion shifted to deep conversation about the future of journalism in the era of socialized media …
VentureBeat: Ditched by potential parents, Digg grows up on its own — When it comes to web 2.0 startups, the social news site Digg is like an old man. Launched in 2004, it quickly exploded on to the scene and became both a web and media darling in relatively short order.
Tim Bradshaw / Financial Times: Dotcom veterans in Twitter ‘brains trust’ — Some of the best-known names in the London dotcom world are joining forces to cash in on the popularity of Twitter, the rapidly growing social network. — Twitter Partners said that it will help brands, media companies and celebrities to monitor …
Social Media Marketing
IZEA launched a new site today focuses on social media marketing. The wordpress power site allows visitors to leave comments throughout the community section and incorporates a robust blog that looks to be updated frequality. Visitors are able to leanr about sponsored conversations and download a free report.
Steve Gillmor / TechCrunchIT: Only the Beginning — On Friday the FriendFeed founders Bret Taylor and Paul Buchheit debuted a radical redesign of the product for about 15 journalists, technologists, and Robert Scoble. We were asked not to discuss the details until Monday morning at 9AM Pacific.
David Gelles / Financial Times: Advertisers brace for online viral marketing curbs — Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon. — Revised guidelines on endorsements and testimonials …
Eliot Van Buskirk / Epicenter: MySpace Music: What Went Wrong, and What’s Being Done About It — The launch of MySpace Music six months ago was supposed to herald a new era, with the four major labels at long last embracing social media as a disruptive force of good and developing a business model which didn’t repulse their customers.
March 2009
Abbey Klaassen / AdAge: Using Social Media to Listen to Consumers — A Vocal Few Don’t Represent the Majority but Could Signify a Larger Issue — NEW YORK (AdAge.com) — If the social-media sphere attacks your brand, do “real people” hear the screams? Not likely, according to surveys that indicate marketers …
Telegraph: University offers social media degree about Facebook Twitter and Bebo — A university is to offer a master’s degree teaching students about social networking sites like Facebook, Twitter and Bebo. — The £4,400 MA in Social Media will also explain how to set up blogs and publish podcasts.
Mark Walsh / MediaPost: FDA Official Tells Blogger That Pharma Social Media OK — With all kinds of marketers dabbling with the likes of Facebook, Twitter, and YouTube, one group of advertisers reluctant to join the social media fray has been big pharmaceutical companies. That’s mainly because of concerns …
Grant Gross / PC World: Privacy Group: Facebook Principles Still Lacking — Facebook’s recent decision to back off proposed changes in its terms of service still leaves the social-media site with a “huge loophole” in privacy protections, a privacy group said Tuesday. — Facebook’s new proposed policies still allow …
eMarketer: Marketers Moving to Social Media — Let’s talk about budgets. — It took a while. — Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills …
Elizabeth Holmes / Digits: Business Week Jumps on Twitter Bandwagon — Business Week is syncing the comments on its social-networking site to Twitter, making it among the first major media companies to harness the popularity of the microblogging service. — Business Exchange is the community site Business Week launched …
Peter Hershberg / AdAge: Facebook May Be Traffic Driver, but Won’t Reap Search Dollars — Why Social Media Is Complementary to SEM — I’m a big believer in the notion that search marketing and social-media marketing go hand in hand with one another. I’ve seen firsthand how they interact on search results pages …
Jack Neff / AdAge: P&G Gives Its Marketers a Crash Course in Social Media — Twittering Digerati Descend on Cincinnati HQ for ‘Digital Hack Night’ Charity Event — BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. paired 40 digital media and agency executives with 100 of its North American marketing directors …
Marshall Kirkpatrick / ReadWriteWeb: Can Media Take Tips from Twitter? Techmeme’s Experience as Case Study — Can media organizations leverage the social web to get story tips faster than they could through traditional methods? A number of news aggregators believe so and are looking to Twitter for tips.
Jason Kincaid / TechCrunch: Some Indie Facebook Developers Pulling In Over $700,000 A Month — The mass media may be enamored of the rags-to-riches stories of developers on Apple’s App Store, but it isn’t the only game in town for indie developers to strike it rich. We’ve gotten word from SocialMedia …
Ars Technica: Dialogue: the future of online obscenity and social networks — Is it time to revisit and tweak a critical portion of the Communications Decency Act (CDA)? Adam Thierer, Director of the Progress and Freedom Foundation’s Center for Digital Media Freedom, and John Palfrey …
Jessi Hempel / Fortune: Can MySpace get its mojo back? — With Facebook soaring, and top talent leaving, News Corp.’s social network needs answers. — NEW YORK (Fortune) — MySpace, the News Corp.-owned social networking site, is off to a rough year. Growth has slowed (the number of U.S. visitors …
Daniel / Disqus: Preview our next big features exclusively on Mashable — We’re big believers in the power of the comments to overtake the blog post. Content may be king, but with a great audience, it is only the first voice in the conversation to follow. — Mashable, a leading blog that covers social media …
David Sarno / L.A. Times Tech Blog: If we can’t save the paper newspaper, what’s next? — Stop the Presses. The Rocky Mountain News’ final edition. Credit: Marc Piscotty / Getty Images — Last week I asked readers of this column to send in questions about the Web and social media. The premise was that …
Stephen Adams / Telegraph: Internet ‘is causing poetry boom’ — Poetry, one of mankind’s oldest art forms, is enjoying a resurgence due to the internet, according to the writers themselves. — Rather than killing it off, modern technologies like email, social networking sites such as Facebook and online media players are helping poets reach new audiences.
February 2009
Sponsored Conversation →
I just launched this site on a hunch that it will become a buzzword. We will see.
Aaron Prebluda / Compete Blog: Facebook vs. MySpace: Tale of the Tape — Earlier this month, Compete reported that Facebook overtook MySpace in Unique Visitors trafficking to the site: — Sure, this was a symbolic takeover, but it should have come as no surprise to anyone closely monitoring the two social giants over the past year.
Jenna Wortham / Bits: Baby Boomers, Luddites? Not So Fast. — It’s probably safe to say that Whopper Sacrifice, Burger King’s impish Facebook campaign that offered users free burgers in exchange for dropping 10 friends, wasn’t aimed at retirees. But maybe it should have been.
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