Social Media Marketing

Twitter Advertising

There is a new site dedicated to Twitter Advertising that just launched.

Jack Loechner / MediaPost:
Online Ad Spending To Follow Video and Social Networking  — According to a new report on the Global Online Media Landscape by The Nielsen Company Online, engagement by Internet users is deepening, in part a result of a shift toward video content and social networking as popular online subcategories.

Cari Tuna / Wall Street Journal:
Corporate Blogs and ‘Tweets’ Must Keep SEC in Mind  — Social Media Offer Immediacy and Spontaneity to Communications but Risk Running Afoul of Regulations  — An eBay Inc. effort to broaden communication through the popular Twitter Web-messaging service highlights the hurdles facing corporate users of online social media.

Jon Swartz / USA Today:
MySpace shake-up: Upper hand is elusive in social-media arena  — SAN FRANCISCO — The resignation of MySpace CEO Chris DeWolfe late Wednesday underscores the unrelenting pressure it and its rivals face in a down economy: turning their popular social-networking sites into money-making ventures.

Nat Ives / AdAge:
‘Us Weekly’ Sells Facebook Fan Page Ad to State Farm  — Social Network Doesn’t Get Any Revenue From Deal  — NEW YORK (AdAge.com) — Us Weekly has sold sponsorship of its new Facebook profile to State Farm in what appears to be a first for a media company on the social network website, as well as a first for a company’s fan page.

Alice Marwick / tiara.org:
Foursquare, Locative Media, and Prescriptive Social Software - Part One  — Today I went to a local coffee shop to eat soup and read my 40+ pages of notes (so far) on what is supposed to be a 10 page chapter of my dissertation.  I’m a frequent user of the iPhone app created by foursquare …

Tameka Kee / paidContent.org:
Fox News Gets Its Own Citizen Journalism Arm: uReport On MySpace  — Social media platforms have quickly become sources of breaking news, and mainstream news outlets are trying to plug into them to stay relevant.  Fox News is the latest organization willing to test the newsgathering skills …

Stephanie Clifford / New York Times:
Tweeting Becomes a Summer Job Opportunity  — JOB TITLE, TRANSLATED A summer intern who uses Twitter.  — JOB CATEGORY Hot pizza/social media  — SALARY Competitive (with other Twitterers).  — JOB PURPOSE To attend advertising shoots, product meetings and other corporate events.

Marshall Kirkpatrick / ReadWriteWeb:
A Better Calling Card: Twitter Challenges Facebook Connect  — In the old days, self-important people use to carry calling cards.  Now we have Twitter, Facebook and other social media sites to turn us all into mini-celebrities.  So what’s the new calling card online?

Adrian Covert / Gizmodo:
Sidekick LX 2009 is a Lean, Mean Twittering Machine (With a Better Screen)  — T-Mobile’s new Sidekick LX 2009 isn’t a radical new departure from past models, but it brings a beautiful, 3.2-inch, 854x480 screen to the table along with Twitter integration.  It’s also the slimmest Sidekick to date.